Making crypto accessible through better product design

Nash is a non-custodial crypto platform that helps users buy, manage, trade, and earn with digital assets while maintaining full ownership of their funds. The platform combines crypto wallets, DeFi services, fiat banking, and trading experiences into a single ecosystem.  

During my time at Nash, I worked across multiple product and marketing initiatives, contributing to UX/UI design, visual design, motion graphics, and brand experiences. My focus was on simplifying complex financial and Web3 concepts into interfaces that felt approachable, trustworthy, and easy to use.

I collaborated closely with product, engineering, and marketing teams to design user journeys across wallets, onboarding flows, dashboards, educational experiences, and growth initiatives. The challenge was creating experiences that served both crypto-native users and people entering Web3 for the first time.

Beyond product design, I also contributed to website experiences, visual systems, marketing campaigns, and motion design, helping maintain a consistent experience across the Nash ecosystem.