Designing the future of tokenized real-world assets

Blubird is building infrastructure for the tokenization of real-world assets, helping institutions structure, launch, and manage digital investment products backed by real assets.

As the lead product designer, I work across the entire product ecosystem, from platform experiences and investor workflows to marketing websites and design systems. My role involves simplifying complex financial concepts, creating intuitive user experiences, and ensuring consistency across every customer touchpoint.

Working closely with founders, product teams, and engineers, I help translate highly technical workflows into accessible interfaces that support both institutional and retail audiences. Alongside product design, I also designed and developed the company’s marketing website in Framer and contributed to its overall visual identity.

Through a combination of product thinking, user experience design, and visual design, my focus is on making emerging financial technologies easier to understand, trust, and adopt.